Marketing plan Research Proposal Example | Topics and Well Written Essays - 5000 words

Marketing plan - Research aim ExampleWhile the direct customers atomic number 18 mothers and mothers to be the target sell merchants are Mothercare, Sainsburys or any seller that stocks baby productions. The aim of this project breed is to create a market plan for the project report and structure applications, promotions price and distribution of this product.The current baby bottle market in the United States is estimated at $154 meg. Of this amount, reusable baby bottles hold 55.2 portion, $80 million of the market, while the remaining 48 percent is held by disposables. Disposables are defined as baby bottles that are designed for bottle liners and the liners are discarded aft(prenominal) each use. The disposable market had grown to a peak of 53 percent of the baby bottle market in the United States, but had shown a steady decline as a percent of the total market over recent years. The average customer for a baby bottle product is a female in her late twenties who is, or will be again, employed impertinent the home. Because the majority of customers of baby bottles work outside the home, time and convenience is heating bottle accurately are of the essenceAfter peaking at a post-baby-boom of 4.16 million in 1990, the number of births in the United States is anticipate to stabilize at approximately 4 million and remain at that level through the deform of the century. The current baby bottle market in the United States is approximately $154 million, or 73 million units a year. Currently, reusable bottles constitute 52 percent of the baby bottle market, or 38.6 million units a year. Reusable bottles have increased their market character over disposable bottles by an average of 2 percent a year over the last years. The trend of reusable bottles capturing a larger share of the baby bottle market is expected to continue over the net several years.iCompetition and belligerent AdvantagesAlthough there are several major competitors in the baby bottle in dustry, none of these are shortly marketing a product that indicators the temperature of the liquid in the bottle. Researching the Marketplace Before embarking on the path to retail sales, companies should fully understand the consumer market and how their product might fit into it. That is true for the rainbow bottle as nearlyDifferentiation.If the product category already exists on retail shelves, then the new product should be secernate from existing competition. A me-too product is unlikely to unseat established brands already selling well. However, if the me-too product has a price advantage, there is an opportunity to displace an established product. Increasingly, private labeling for the retail store is an available option.iiSuccessful companies seek to differentiate their product by giving it features that are desired by consumers. Also, they counterbalance sure that consumers are willing to pay any resulting difference in price. In retail sales, conducting interrogation among potential consumers of a product is necessary for understanding the marketplace and ensuring success. There is a clear geld differentiation with the Rainbow Bottle. It is different from the other baby bottles and satisfies a genuine need for mothersNew Product category If a company seeks to market a new product that is not in an established retail category, its need to conduct market research is even greater. The company