Apple strategic management

Apple strategic management INTRODUCTION In the 20th century, there was marketing resolution in the computer technologies; Apple Company was the top of the list who took all responsibility for establishing in 1970. Apple computer, inc. is larger company in producing the personal computer industry as well and the company toward fame during the 1980s. Apple Company has many products like manufactures, and marketing personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed the iMAC and power Macintosh models. History of founder and the company:- Apple was founded in 1976 by Steve Wozniak, and their partnership began several years before when Wozniak, they were talented, self taught motivated electronics engineer, building boxes which allowed him to make long distance phone calls for free. And some of such type of boxes sold out. Principal competitors:- Apple was introduced its technologies at the same time periods the dell computer, Compaq company and Microsoft corporation laun ched their products so apple felt them as a competitors in advanced technology. So company has decided to change in strategy for the few years and took this hard time for several years. Principal subsidiaries:- Apple computer got fame geographically in the globe as in Ireland, UK, Japan, and Netherlands. This was the greatest achievement for the Apple group. Technology Analysis:- Apple is recognized for designing the marketing and manufacture personal computers and with the portable digital music players, software and related accessories. Third party videos and audios products are also marketed by the company and dealing with in terms of its services. The strong branded image is the key factor for Apple and its product has a command to sale the premium price. (Datamonitor, 2008) The recently, Apple’s products iPod and iTunes have great success growth in its sector. Users are allowed to legally buy and download all videos and music online. Information Gathering:- Sources are easily collected, as Apple Company published the large amount of data, available on the company websites. Some helpful data was accumulated by published annual reports. Rest for data was found without any trouble from including journals, Coventry university websites, and private website EBSCOHOST. Strategic capabilities Organization with strategic capabilities becomes a leading icon in strategic development when they start exploiting and expending their capabilities in such an innovative way it becomes difficult for other competitors to compete or to produce new market opportunities. e.g. Apple has always been using its leading IT knowledge in introducing every new product with revolutionary IT techniques to capture new market. â€Å"Strategic capabilities can be defined as the adequacy and suitability of the resources and competences of an organization for it to survive and prosper.† Johnson, Scholes Whittington (2006) p. 117. Competitive Advantage Organization which sustain s its profit upon its rivals, then company is said to be possessing competitive advantage. The main purpose of business strategy is to maintain that advantage on opponents. Competitive Advantage Model Resources A company’s specific valuable asset which can be used to get unique advantage and the rivals has easy access to same type of sources as well. The following are two main types of resources