BMM notes Essay

Attempt all the questions.Read the question c atomic number 18fully ahead answering.Figures to the right indicate full marks.Illustrations/ Layout is not Compulsory. But ensure to concede a clear and concise description of the visual.1. issue any(prenominal) four- spatial relation (a) What is the difference between Political Advertising and Government Advertising? take a crap one example of each.(b) What is productive? How important creative brief is for paternity copy for a product? (c) How is reason why copy opposite from slice of life copy? (d) What are the essential qualities to become a good copy writer? (e) apologize the importance of sub-head for the print media.(f) What are the different types of copy? Explain one in detail. (g) Explain the next terms (Any three) (i) Zoom in(ii) Dissolve(iii) Wipe(iv) Pan.122. Answer any four of the following question (a) Write short air on, Copy for Children as the Target Audience. (b) outflow two examples each of comparative de gree and demonstration type of advertising. (c) What are the essentials of a Good Poster?(d) Give your comment on Daag Achche Hain, Television commercial. (e) Analyse any one of the naked cosmos service television or print advertizement. (f) (i) Maine poocha kya? is the base mental strain of which detergent brand ? (ii) Insan Phone lete hain baat karne ke liye, is the line of which television commercial?(g) Explain the various stages of producing a TV commercial?123. Answer any two (a) Radio advertising creates a Picture in the instinct. Explain? (b) Write a 30 sec Radio spot for Shoppers stop, Highlighting, Range and Location. (c) Write a direct mailer to the prospective node in Bandra, persuading them to place their monthly grocery requirement to Sangam, A Hindustan prise Limited Venture. Sangam provides free home delivery within an hour.104. multimedia campaign and strategy (Attempt any one)(a)VIP luggage is launching a new campaign to reinforce its new image of a bon to n marketing trendy luggage for upwordly mobile young professionals. They have added new design and different colours in their portfolio of products. i. throw a creative brief for Making Impact on the Target Audience. ii. Create a press advertisement campaign based on the creative brief. iii. Prepare a storyboard for television commercial based on the creative brief.PDF provide By BMMBox.com565www.bmmbox.comwww.bmmbox.com(b)PDF provide By BMMBox.comThe fresh cases of corruption among a few police officers tarnished the image of Mumbai Police. The Commissioner wants to improve the public image of the Mumbai Police.i. Advice them on strategy and baseline.ii. Develop a 3 advertisement press campaign.iii. Develop a storyboard for a 30 sec TVC.PDF Powered By BMMBox.com